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Philosophy
The Case for Fewer, Better Things
We ran the numbers on a decade of wear. The expensive coat was the cheap one.
Ines Karlsson
6 min read
The arithmetic of wear
A coat at six hundred dollars worn four hundred times costs a dollar fifty a wearing. A coat at one hundred and twenty dollars worn thirty times costs four. This is not a clever argument; it is just division. But almost nobody does the division at the till.
We went back through ten years of repair requests and found the same shape every time. The pieces that came back for repair were the pieces people had worn most — and the pieces they had worn most were, almost without exception, the ones that had cost the most on the day.
What actually fails
Rarely the cloth. Almost always the parts that were cheapest to make: fusible interlinings that bubble, linings cut too tight, zips chosen on price. Which is why we do not fuse, do not line the Halden, and buy hardware from one supplier who has never given us a reason to look elsewhere.
